Rolex is the last major watch brand that has yet to debut even one new watch for 2020. An extra 3%-6% is comparatively little in the great scheme of things, and sticking an extra few hundred dollars onto the price of some of the best luxury watches in the business won’t deter anybody. That means, if we take the no-date Submariner as an example, it went up by just over 5%, so the one in your collection should enjoy a similar increase.In fact, it could be a whole lot more. What you want is people fighting tooth and nail for your products, and only handing them out very sparingly is one surefire way of achieving that.Along with the aesthetics, longevity and peerless engineering, a major part of the appeal of Rolex watches has long been their investment potential.If you are already an owner, this latest price rise is an important event in that the value of your watch is likely to keep track.
Prices are more or less stable, “a bit softer for some super iconic watches”, Chrono24 says. Going hand-in-hand with that is the exclusivity factor.
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Beckertime sells pre-owned Rolex watches and warranties its watches directly through Beckertime. The brand has been capitalizing on its reputation as the maker of aspirational status symbols since the 1980s, with great success.
126655 going up by nearly 9.5% won’t have much impact. If you’re really unlucky, you might find you are paying the same price you could have bought the watch for on the secondary market right at the start and not had to suffer the delay at all!So, not ideal for those looking to purchase new. This category only includes cookies that ensures basic functionalities and security features of the website. Rolex Retail Price List 2020 Before the year, Rolex announced it would increase the prices for all its models in 2020. You also have the option to opt-out of these cookies. That is still almost double the recommended retail price of £7,750.Over the same period, the price of a Patek Philippe Nautilus 5711/1A has risen by 9% to $70,582 (around £56,500), still more than double its retail price of £23,440.An extra-thin Audemars Piguet Royal Oak (no reference number) is selling for $45,755 (around £36,600), up 6% on last month.There is evidence that prices are under downward pressure as customers are negotiating harder with dealers listing watches on Chrono24.Users are requesting 16% higher discounts than pre-coronavirus levels, but more price negotiations are falling through, the report reveals.Maybe you could send a copy of this to Watchfinder? If you are lucky enough to already have one, or indeed any Rolex, chances are it is worth at least as much if not considerably more than you bought it for.So is this price rise going to affect Rolex’s sales? Rolex announced late last year they were set to increase prices globally by an average of 7.4% from January 1In our last article we covered which models were most affected here in the States and by just how much. Rolex hasn’t said whether it is going to ramp up production to better satisfy demand, but it is highly unlikely. It gives examples of Rolex’s GMT Master II with a Pepsi bezel, which has seen prices fall by 7% over the past month to an average of $16,743 (around £13,400).
Shopping for a brand new steel Daytona or GMT-Master II from an official source is essentially an impossibility these days, giving rise to the situation we now have on the preowned market where these pieces often go for as much as double their retail price.
People who had $24,950 to spend on a watch in 2019 will likely have $27,300 readily available this year.It is all just proof, if it was needed, of why the brand makes such a great asset.
It turns out there is no business reason whatsoever not to have prices right out front for everybody to see. And if you were thinking of going preowned, chances are the value of those watches is going to stay inline with the price increase as well.
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